Nike has found a novel use for AR for marketing shoes - VentureBeat

Nike has found a novel use for AR for marketing shoes - VentureBeat

VentureBeat

Nike has found a novel use for AR for marketing shoes VentureBeat While the GAP application allows customers to get a look at clothing on mannequins that hopefully reflect their own shape, this AR experience from Nike lets you take an actual white shoe and switch between different color styles on the fly. SmartPixels ...