How the 'World's Most Comfortable Shoe' Is Challenging Nike and Adidas - Wall Street Journal

How the 'World's Most Comfortable Shoe' Is Challenging Nike and Adidas - Wall Street Journal

Wall Street Journal

How the 'World's Most Comfortable Shoe' Is Challenging Nike and Adidas Wall Street Journal It's a random Saturday in May, and I can barely find enough free space inside Allbirds's Soho store to try on a pair of what the brand proclaims the “world's most comfortable shoes.” I've been on rush-hour subway cars filled with fewer people. I have ...