Footwear News |
Formula One Has Trademarked 'Shoey' — Drinking Champagne From Sweaty Shoes
Footwear News Professional race car driver Daniel Ricciardo is famous for celebrating a big win on the course by drinking champagne straight from his sweaty shoe — what's known in Australian lore as a “shoey.” Looking to capitalize on its pop culture rise, Formula ... F1 Trademarked 'Shoey' After Daniel Ricciardo Made Drinking From Sweaty Shoes Hip And Cool Formula One has trademarked drinking booze out of a sweaty shoe F1 trademark the 'Shoey' to claim rights to Daniel Ricciardo's famous podium celebration |
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