Fortune |
Adidas's Latest Sneakers Are Also Public Transit Tickets. But There's a Catch.
Fortune Adidas has some new sneakers that aren't just made for walking—they're for taking public transport, too. The German clothing giant has struck a deal with the Berlin transit authority, BVG, in which Adidas will sell 500 pairs of sneakers that have year ... Berlin trainers double up as metro tickets 'Public transport is cool': new Adidas trainers double as Berlin transit passes Shoppers camp out for days for limited edition Adidas trainers that double as free transport season ticket worth £650 |
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