New York Times |
In College Basketball Scandal, Follow the Money … and the Shoes
New York Times The company that gets its shoes on the best basketball players, football players and soccer players wins, because those athletes' footwear choices have outsize influence over everyone else's purchasing decisions. That fundamental truth about high tops ... Rick Pitino in 2014: 'We need to get the shoe companies out of the lives of young athletes' It started with the shoes. How sportswear firms factor into college sports scandals. Shoes will drop in wake of NCAA hoops scandal |
Friday, September 29, 2017
In College Basketball Scandal, Follow the Money … and the Shoes - New York Times
In College Basketball Scandal, Follow the Money … and the Shoes - New York Times
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