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Thursday, September 21, 2017

Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune

Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune

Fortune

Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy
Fortune
Adidas made big news in shoes, announcing that the company had surpassed Jordan Brand to become the world's second most popular sneakers behind Nike. At first glance it would appear that the company's strategy of celebrity endorsements is paying off.
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