Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune

Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune

Fortune

Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy Fortune Adidas made big news in shoes, announcing that the company had surpassed Jordan Brand to become the world's second most popular sneakers behind Nike. At first glance it would appear that the company's strategy of celebrity endorsements is paying off. The Nike Tanjun—Yes, the Tanjun—Is the Most Popular Shoe In AmericaGQ Magazine Adidas stuns with basketball shoes momentumSeeking Alpha Adidas passed Jordan Brand as the 2nd-biggest US sports shoe brand. That's a big deal.SB Nation ESPN -Twitter -MarketWatch all 83 news articles »