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Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy
Fortune Adidas made big news in shoes, announcing that the company had surpassed Jordan Brand to become the world's second most popular sneakers behind Nike. At first glance it would appear that the company's strategy of celebrity endorsements is paying off. Adidas passed Jordan Brand as the 2nd-biggest US sports shoe brand. That's a big deal. |
Tuesday, September 19, 2017
Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune
Adidas Passed Air Jordan to Become the Number 2 Shoe, But Don't Credit Yeezy - Fortune
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