The story behind Nike's ad built around LeBron's NBA debut - ESPN

The story behind Nike's ad built around LeBron's NBA debut - ESPN

ESPN

The story behind Nike's ad built around LeBron's NBA debut ESPN This week James used his annual trip to Sacramento as a platform to announce Nike was releasing a vintage edition of his original signature shoe, the Zoom Generation I, which was released his rookie season. James debuted the shoe on Oct. 29, 2003, ... and more »