The “Holy Grail” of Running Shoes Could Be Yours, for a Whole Lot of Cash - Runner's World

The “Holy Grail” of Running Shoes Could Be Yours, for a Whole Lot of Cash - Runner's World

The “Holy Grail” of Running Shoes Could Be Yours, for a Whole Lot of Cash Runner's World To spread the word about his new brand, the company's cofounder, Phil Knight, decided to try some guerilla marketing tactics by handing out screen-printed running shirts and free shoes to athletes. Nike estimates that about a dozen pairs of these “Moon ...